PDF.ai made $25K in MRR Last Month

Statistics:

• Website: PDF.ai

• Launched On: 6^th of June, 2023

• Revenue Last Month (September, 2023): $25,070

• Profit Last Month (September 2023): $17,600

• Monthly Website Traffic: 1,047,000

Description:

Founded by Damon in June of 2023, PDF.ai is one of the pioneer AI tools which allows users to chat with any PDF. It has already amassed over 350,000 users and just crossed over 1,000,000 monthly website visitors last month.

Business Model:

PDF AI runs on a combination of a freemium model and paid subscription which costs $15 per month, with the more expensive Enterprise plan coming at $50 per month. In the last 4 months, Damon has already reached an MRR of $25,070 with a total of over 1250 paying users per month.

Growth Strategy:

PDF AI has been able to grow at such a fast pace using a combination of pillars including: their domain, search engine optimization (SEO), viral video content and referred traffic. It is important to note that all these marketing strategies have been able to work so much better due to the viral nature of the PDF AI tool and its applications.

For example, the virality of PDF AI has allowed them to be mentioned by different highly visited international websites like La Vanguardia, which is a major Spanish newspaper website that gets 100 million visitors per month. The organic post they made about PDF AI has allowed Damon to benefit from free referred traffic and exposure to the Spanish market, whilst also getting an SEO boost from the strong backlink and this whilst only having launched 4 months ago.

Damon also attributes a major driving factor of their early success to the purchase of the premium domain “PDF.ai”. This is because the domain is universally understood and also positions PDF AI as the main leader and pioneer in their field. Although this domain set back Damon $10,000, it helped him set his business apart from every other competitor and benefit from tremendous SEO growth. For example, as of last September PDF AI got 1,000,000 monthly website visitors of which 350,000 came from organic SEO traffic. A further interesting note is that over 50% of that organic traffic comes from the keyword “PDF AI” and related keywords like “AI PDF”. This in combination with the AI hype demonstrates the power of using a strong and relevant domain name.

Another strategy that helped PDF AI grow is that Damon hired a full-time influencer to post daily viral content on their Instagram account. Since their launch 4 months ago their account has already amassed over 20,000 followers with their most viral reel getting 115,000 likes. It is also interesting to note that Damon has partnered up with the TikTok team from David (founder of Jenni AI) to manage his socials and viral marketing strategy.

A final growth strategy which has the potential to compound over time is their newly introduced affiliate program which pays out 30% in commission on all payments within 12 months. This has shown to have worked very well for Jenni AI and most likely will be the same case for PDF AI. They already have affiliates which created their own landing pages like for example, AskPDF.xyz which is driving over 14,000 monthly website visitors per month.

Key Takeaway:

Focus on building a product that has a viral aspect to it and don’t underestimate the power of choosing your domain. If available, pick a domain which is short and directly represents the keyword of what your business does. This can help you stand out as the leader in your field and also allow you to benefit from getting easier organic SEO traffic.